This post marks the official launch of my blog, Unibroue: The Art of Brewing. The name reflects our recently republished brochure, which is the traditional medium of communicating information about our brewery and brands to our wholesalers, retail buyers and loyal customers. If you have not yet seen it, the brochure is highly eye-appealing (bravo, Asaf!) and informative but many customers have expressed an interest in receiving real-time insight into Unibroue. So, this blog will serve as an occasional snapshot, a digital postcard, and an ongoing narrative about my activities, observations and experiences as Unibroue's Culinary Attaché. Your continued support of Unibroue is sincerely appreciated. Merci beaucoup!