Thursday, February 1, 2007
Tasting seminar at Lee's Discount Liquors
On Wednesday evening, I conducted a tasting seminar at Lee's Discount Liquors on the west side of Las Vegas. The store staff was very welcoming and helpful; the email blast sent to their customers attracted over 50 attendees, which apparently was one of the best-attended seminars Lee's has hosted recently. Next to the retail store is a tasting room that is well-suited for presentations and sampling. After a brief introduction by Scott, the store's GM, I spent a few minutes summarizing the brewery's location, history and operations and then spent the remaining time pouring samples and discussing all of Unibroue's core brands. The participants asked several good questions which led me to describe the origin of the brand names (and their correct pronunciation) and the sensory attributes of each beer. Overall, it was a fun and rewarding event for me and it seemed that everyone enjoyed sampling the beers. Great store. Great customers.
Posted by Jim Javenkoski at 2:44 PM